Course Details - Spring 2017

Certified Business Exit Consultant®(CBEC®)

Online Course Delivery

Next Course Begins April 26th and ends June 30th with a Final Review and Exam Session

Pinnacle is pleased and excited to announce and offer our new course format, delivery and pricing.

Why a change in delivery?  Pinnacle attracts top advisors in their field.  Top advisors very much want our training but have many challenges with making their busy professional and personal calendars fit within the three weeks that we historically chose to host our week-long courses.  This slows down the delivery of our content as well as impedes certain relationships from building with our firm.  Plus, the improving economy makes it more of a challenge to travel.  Finally, the costs add up – both hard-dollar costs as well as the opportunity costs and, most importantly the time away from your practice.

One of Pinnacle’s core values is ‘creativity’.  Our success has come from nine years of listening to our market as it is constantly changing.  We offer our remote course as a further evolution of this progression of thinking.

Also, because our costs are reduced for hotel room rentals, meals as well as our physical time on-site for the week long course, we can offer a discounted rate of $2,500 for the CBEC® course.

Old Pricing                                                                           $ 3,750

New Pricing                                                                        $ 2,500

New Format

Pinnacle was very careful in building our new format and delivery not to exclude any content from the original week-long course.  Through our beta program in the 1st half of 2016 we were able to address all of the content that was delivered in the week-long, live class.  In fact, because we delivered the content over a series of classes, we were actually able to add speakers and content from week to week, as we took feedback from our students after each week’s lesson.

So, the new course offering details are listed below for your review.


Spring 2017 Wednesday Evening Courses      4:00pm to 6:00pm EST

Prerequisite Work

CBEC® class attendees are to complete Pinnacle's online workshop / home study course prior to the first class (April 26th).  The online workshop is the first ten (10) hours of training delivered through twelve (12) online modules.  The first class will review the pre-work as we prepare for our deeper dive into the Certification content.

Class #1   (April 26th)                                                                                                                                             Program Orientation

This initial orientation class will have each of the attendees introduce themselves to the class so that attendees meet their classmates ahead of the in-person review, dinner, networking and final examination in Boston.  On this call we will also discuss the format for the classes as well as review the content from the pre-work / online home study course (the first 10 hours of training).  We’ll set goals and objectives for our study time together as well as do an overview of the CBEC® curriculum and faculty who will present the material.  In addition, an overview of Pinnacle’s Membership program will also be provided for attendees who are interested in learning about the national network and licensing program that is an option to join once accepted into the CBEC® class.

Class #2  (May 3rd)                                                                                                                           Private Capital Markets / MMS

Our first full curriculum class will review the CBEC® Private Capital Markets online modules and lessons from the text.  PCM is a foundational text on the private markets and a key component to the exit planning study materials.  A strong compliment to the PCM studies is the Middle Market Strategies book and teachings.  Inside of the reading and pre-work of MMS are insights that indicate how much the private markets have changed in the past decade and how we can effectively communicate these changes to our business owner prospects and clients to improve their understanding of the markets as well as to enhance their exit plans.

Class #3  ( May 10th)                                                                                                                                   Mental Readiness & Value Gap

The pre-work teach us about Pinnacle’s 2nd step in the exit planning process addresses and the issues of whether the owner can the owner afford to exit as well as what is the emotional process that the owner is going through? In other words, what does the business mean to the owner and what might prevent a successful exit?  Our deeper dive, CBEC® content focuses on the mental and emotional state of owners, with an emphasis on the fact that many owners are not prepared to exit today but need to do some planning to make the transition fit their desires.  We also calculate a Value Gap for our case study business owner, Bill Brown, so that we can better understand the 2nd step in the Pinnacle process, Financial and Mental Readiness.  Taught by faculty who authored the books on the topics presented.

Class #4  (May 17th)                                                                                                                                                                     Business Valuation

Having calculated a Value Gap in class #3, we now focus our attention on how to expand our understanding of business valuations.  The pre-work focused on the valuation of each exit option and why they vary.  The pre-work focused on the range of values for each business exit option.  Our deeper dive on Valuation will include lessons from the text and pre-work as well as a case study review of Acme Brewery and how to value Acme using different appraisal methodologies.  The class is taught by faculty who wrote the text from the pre-reading assignments.

Class #5  (May 24th)                                                                                                                         Growth Strategies / External Transfers

After Class #3 taught us about the Value Gap and Class #4 teaches us how to understand valuation at a deeper level, we shift our focus to growth strategies.  Today’s marketplace of owners have not only a Low Mental readiness for an exit, but a majority also have a Low Financial Readiness to exit.  As such, we want to focus on how owners can grow the value of their businesses to work to close that Value Gap.  This class will also expand on the lessons from the pre-work regarding The Five Major Transaction Options with a focus on the (1) sale transaction as well as the (2) Private Equity Group Recap.  We expand on the lessons from the pre-work and apply the external transfer options to our case study.  Faculty for Class #5 are the creators of growth software and authors of the white papers assigned as pre-work.

Class #6  (May 31st)                                                                                                                                                     MidTerm Review & Exam

This class will review all content covered to date, including Private Capital Markets, Mental Readiness, Value Gap, and Growth Strategies. The review will be followed by a midterm examination that will be administered online. The midterm exam will follow the format of the final exam to serve as better preparation.

Class #7  (June 7th)                                                                                        Internal Transfers / Employee Stock Ownership Plans

Having covered growth strategies and external transfers, the focus shifts in this 6th class to internal transfers, including advanced training on Employee Stock Ownership Plans.  The online modules included in the home study course / pre-work provided great details about the ESOP plan, including dedicating an entire module to the study of Employee Stock Ownership Plans and internal transfers.  Beyond the ESOP, the MBO and Gifting options are likely to be considered by many owners who are looking for insiders to take over and run the business in the future – this may or may not include family members, an important consideration in this type of planning.  Lessons include the tax inefficiency of internal transfers as well as faculty teachings on unique ways to structure internal transfer to align with owner goals and to be more tax efficient.

Class #8  (June 14th)                                                                                                                                       Capstone Course & CTBContent

Our final content class covers the Capstone course material which focuses on pulling together all of the concepts taught in the curriculum as well as teaching combination strategies.  The combination strategies are ways that different exit options can be combined in a very effective manner to provide highly sophisticated solutions to exiting owners.  After completing coverage of the curriculum, there is a final session on Pinnacle’ latest content titled ‘Creating a Transferable Business’.  This content has been developed over the past few years to assist CBEC® applicants and Pinnacle Members with addressing the needs of the exiting owner’s business, particularly for the Stay and Grow owners, which are the majority of owners in the marketplace today.  The Creating a Transferable Business intellectual property and platform provides an alternate form of consulting for applicants who complete an exit planning process with owners.

Class #9  (June 21st)                                                                                                                  Pulling it all Together, Review / Exam Prep

In this final class, the content will be pulled together and there is an expanded conversation around being part of an effective exit planning team in your local market.  This final class expands on ‘core’ exit planning team members as well as how to go to market with the exit planning concepts.  The final portion of this 8th class also reviews the materials covered as an initial pass at the in-person review that will be covered at the live review session in Boston.

June 29th & 30th                                                                                                      Boston Live Review, Membership Discussion, Exam

As a final step in the training process, all CBEC® applicants will travel to Boston for a live review, practice management and networking session in preparation for the final exam.

The live class will begin on 1:00EST on Thursday (Winter/Spring class 2017 = Thursday, June 29th) where we will have a live review session until 5:30pm.  After the review session there will be a group dinner so that attendees can get to know each other as well as the Pinnacle team in a social setting.  The following morning the review / practice management will continue with a panel discussion that includes CBEC® holders who share their stories of how they achieved success with the training and Pinnacle tools.  After the panel discussion, the examination will be administered.

Click the link below to apply

(Please note a $350.00 application fee is applicable for all submissions)